He continues by explaining his seven ideas on how video games are beneficial to the brain. The first is the experience measures the progress of the gamer. Next is there are multiple and short term aims that give people different tasks to continue to play the game. Also rewards are continually given for the effort a player makes to continue playing. Another is rapid, frequent feedback that continues to benefit the liking process. An example in real life would be global warming feedback loop. Uncertainty is a benefit to the brain because having uncontrolled elements in video games makes gamers want more and the drive increases to play the game. The last is windows of enhanced engagement and playing with other people. The last two are impportant especially to benefit social behavior.